PLASTIC SUCKS.
Let’s be real: plastic is choking the planet.
Only 9% of plastic ever produced has been recycled. The rest? It ends up in landfills, the ocean, or worse — inside our bodies as microplastics.
If we don’t change course, there will be more plastic than fish in the ocean by 2050. That’s not just gross. It’s catastrophic.
That’s why we said hell no to plastic and built Super Wet around aluminum — a material that’s better for you, and better for the planet.
THE CASE FOR ALUMINUM.
Aluminum isn’t just recyclable — it’s infinitely recyclable.
Unlike plastic or tetra packs that degrade with each cycle, aluminum can be melted down and reborn again and again... and again... with no loss in quality. In fact, over 75% of all aluminum ever produced since 1888 is still in use today. That’s circular economy in action.
In the EU, 3 out of 4 aluminum cans are recycled, compared to only 4 out of 10. In Belgium? Aluminum is already reaching a whopping 98%.
THE BOTTOM LINE
We didn’t pick aluminum because it’s trendy.
We chose it because it’s the smartest, cleanest, and most sustainable option.
If we want to keep drinking water without polluting our landfills and bodies, we need to make better choices — starting with the can in your hand.